Bravo Sierra

Bravo Sierra is the first ever military-native performance wellness company that creates high-performance grooming products. DoThings partnered with Bravo Sierra from its inception, developing its branding and packaging.

We set out to translate Bravo Sierra’s core values, rooted in the military tradition, into a brand and experience. We needed to create a clean and efficient brand, both in form and packaging — one that would appeal to consumers spanning active military personnel to the savvy wellness consumer. To that end, we designed a minimalistic but eye-catching aesthetic for the brand; we brought in military iconography to convey power and efficiency. On the packaging, we used sharp, angular lines and brushed metal to lend a masculine and understated look that is a nod to the brand’s ethos — a brand that’s no BS.

packaging
art direction
merchandising