After crafting the branding and packaging for Bravo Sierra’s original product line, we’re proud to continue this journey as they pivot into the premium market with a new line of hair and skin products tailored for active lifestyles. In close collaboration with the Bravo Sierra team, we orchestrated this exciting evolution by focusing on refinement and elevation, rather than reinvention. From reimagining the packaging to crafting an updated visual identity, our goal was to maintain the brand’s core ethos while meeting the expectations of today’s discerning male consumers.

We fine-tuned every detail—adjusting the layout, refining packaging elements, enhancing colors, optimizing the information hierarchy, and carefully selecting new packs. To complement this shift, we crafted a visual imagery style that mirrors Bravo Sierra’s "No BS" ethos. Our approach was intentionally straightforward—no dramatic camera angles, no flying shampoo bottles—just clean, strict setups in classic studio lighting. This creates a bold yet understated presentation that reflects the brand’s essence: honest, simple, and effective.