Tucked in a quiet enclave along Hollywood’s sunlit shoreline, Icon Beach Residences embody an elevated vision of waterfront living, offering breathtaking views of the Atlantic Ocean and the Intracoastal Waterway. With interiors designed and curated by Meyer Davis, the Residences are perfectly positioned between Miami’s vibrant energy and Fort Lauderdale’s refined elegance. They feature a full-service beach club, marina access, and a stunning array of amenities, providing a serene retreat defined by timeless style and discreet luxury.

Our primary goal for this project was to revitalize an existing brand for Related, presenting it as a sophisticated and enduring property that captures the essence of Hollywood’s most scenic seascapes. We began by selecting a distinctive name for the property and crafting a compelling brand identity that resonated both visually and in its messaging. Our holistic approach included the development of a dynamic website, a captivating lifestyle video, and a comprehensive suite of digital and social media assets, all meticulously designed to empower the sales team and engage potential buyers.