Idôle
Building Lancôme’s Gen Z Powerhouse
- Packaging
2025

Project info
Working hand in hand with the team at Lancôme, we designed the packaging for the brand's fastest-growing Gen Z franchise, bold, fresh, and made to shine. From the original lipstick to glosses, cushions, and more coming, every product in the range follows a sleek, transparent design language with soft pink tones, high-gloss finishes, and refined rose gold details.The result is a cohesive and irresistibly modern collection that’s as sensorial as it is iconic.Loved by Zendaya, Emma Chamberlain, and a whole new generation of beauty lovers along with the success of the IRL Idôle Houses around the world.
Credits
- Post Industrial LightCGI ANIMATION
- Courtesy of LancômeVIDEO













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