Idôle

Building Lancôme’s Gen Z Powerhouse

  • Packaging
2025

Project info

Working hand in hand with the team at Lancôme, we designed the packaging for the brand's fastest-growing Gen Z franchise, bold, fresh, and made to shine. From the original lipstick to glosses, cushions, and more coming, every product in the range follows a sleek, transparent design language with soft pink tones, high-gloss finishes, and refined rose gold details.The result is a cohesive and irresistibly modern collection that’s as sensorial as it is iconic.Loved by Zendaya, Emma Chamberlain, and a whole new generation of beauty lovers along with the success of the IRL Idôle Houses around the world.

Credits

  • Post Industrial LightCGI ANIMATION
  • Courtesy of LancômeVIDEO