For La Tête d’Or, a French-inspired steakhouse by Chef Daniel, we crafted a brand identity that seamlessly blends nostalgia with contemporary elegance. Drawing from the chef’s Lyonnaise roots, we connected the restaurant’s name to the storied charm of Lyon’s Tête d’Or Park and its 19th-century heritage. The visual identity reflects the restaurant’s lively art deco interior, designed by the acclaimed Rockwell Group, with a palette of dark blues, deep reds, and gold accents echoing the brass details in the space.

Situated in the iconic One Madison Avenue building, the restaurant’s identity is further elevated by a bespoke line illustration of the park’s iconic gate, subtly integrated across materials. To add a personal touch, we incorporated a vintage 19th-century postcard as a keepsake for guests, bridging history and modernity in this elevated dining experience.