Lancôme, the iconic French beauty brand, presented us with a unique opportunity to modernize and elevate their brand through a redesign of their iconic products.Our journey began with the redesign of their signature lipstick. This initial success led us to extend our design direction to new lip products and variations encompassing over two-thirds of Lancôme's product range over the years.

This included packaging designs for skincare, makeup, perfume, and premium collections. Through the redesign of secondary packaging, we also modernized layouts, ensured consistency, and enhanced the visibility of the logo. This approach was soon applied across key product lines and eventually became the branding matrix for the entire Lancôme range. We are thrilled to continue our collaboration with Lancôme for the sixth consecutive year.