Introducing the latest addition to the iconic French beauty brand: a new franchise developed in collaboration with the Lancôme team. Our vision was clear—capture the hearts of Gen-Z while infusing a fresh, modern edge into Lancôme's timeless product lines. Idole embraces the growing trend of skinification, merging the nourishing benefits of skincare with makeup. The result is a collection that exudes freshness, shine, and hydration.

The design is sleek and transparent, reflecting the invigorating spirit of contemporary beauty. The packaging features a modern octagonal shape with a sheer, light pink tint that showcases the lip bullet inside. Accented with silver embossed lettering of 'Lancôme,' it adds a luxurious touch that appeals to both longtime users and new consumers.

Launching with the Lipstick, this line sets the stage for a new generation of Lancôme enthusiasts, redefining beauty for today’s audience.