We partnered with Ever Skincare to evolve and consolidate their brand strategy, aligning it more closely with their current product offering and their next chapter of growth. Working closely with the founder and CMO, we led a full brand refresh, including strategy, identity, packaging, and digital presence, we crafted a refined, timeless look and feel, building a clear product architecture to support future expansion. Drawing inspiration from Ever’s original logo, we reintroduced key elements with restraint and sophistication.

The color palette was updated to a muted, modern purple, a significant shift from the previous bright hue, better resonating with Ever’s core audience of women 40+. We also moved away from the overly botanical visual language, choosing instead to spotlight the camellia flower, both in photography and symbol, as a direct reference to the brand’s hero ingredient and scientific efficacy.The result is a brand identity that feels elevated, confident, and built to grow.