LaCollection is a platform that merges traditional art collections with the NFT world, allowing individuals to own certified digital copies of the world’s greatest masterpieces. NFTs present a way to connect established cultural institutions with new, younger collectors, and LaCollection aims to act as that bridge. LaCollection tasked us with developing an identity and platform that could resonate with a broad demographic.

With this in mind, we crafted an identity that is both classical and modern, pairing sophisticated muted hues with contemporary, bold typefaces. The logo itself reflects this intention; the classic serif font is cropped, making it more singular and forward-thinking in the digital space.