We partnered with Related to craft the branding and launch of W Pompano Beach Hotel & Residences, bringing W Hotels’ bold energy to Florida’s Gold Coast. Inspired by the rhythm of the ocean and the area’s modern resort culture, we blended the brand’s signature edge with a refined coastal aesthetic.

The result is a visual identity that feels both vibrant and elevated—capturing the effortless luxury of beachfront living while staying true to W’s iconic style. From digital presence to on-site experiences, our work positioned W Pompano Beach Hotel & Residences as a dynamic new destination.