The Absolue Rouge lipstick stands as the ultimate expression of French luxury, crafted by one of beauty’s most prestigious brands. It embodies elegance and effortlessness, with its pure lines and intricate, high-end details that define timeless sophistication.

From a design perspective, Absolue Rouge serves as the blueprint for Lancôme’s entire makeup category. Our challenge was to create a design that not only endures through time but also excites today’s beauty lovers. Striking the perfect balance between classic refinement and modern allure, this lipstick reflects the heart of Lancôme's identity. This project marked our first collaboration with Lancôme and ignited a partnership that has now spanned over six years, during which our studio has worked closely with the brand on numerous product launches, further defining the visual language of Lancôme’s future.