Our redesign of Laura Mercier’s cult classic, Tinted Moisturizer, set the foundation for the brand’s entire packaging design evolution. The refreshed look not only redefined the packaging template but also extended seamlessly across additional formats, including Primers and Oil-Free products. This transformation established a cohesive and modern design language that mirrors the brand's signature elegance. We then introduced the packaging for the Real Flawless Foundation, blending modern simplicity with references to Laura Mercier's Parisian heritage and the brand’s New York homebase.

This pared-down design reflects both the classic and contemporary spirit of the brand. Most recently, the launch of the Caviar Lipstick and mascaras added a new dimension to the "Seduction" line, offering a darker, more alluring side to the brand. With a careful interplay of deep colors and metallic accents, we further articulated Laura Mercier's design vernacular, creating modern proportions and a refined aesthetic that is simple yet impactful.