For the launch of For the Senses, Susanne Kaufmann’s new body care collection, DoThings was commissioned to develop a campaign platform that would bring the brand’s philosophy of Active Restoration to life.Rooted in the Austrian Alps, Susanne Kaufmann has built a distinctive approach to skincare where nature, science and sensory experience come together. Our challenge was to translate this philosophy into a contemporary campaign that felt emotionally engaging and true to the brand.

We developed An Ode to You, a campaign celebrating the power of attention, presence and our connection to the senses. Built around the strategic belief that Every Sensation Is Information, the concept reframes restoration as an active, everyday practice rather than an escape from daily life.From strategy and storytelling to art direction and visual design, we created a cohesive creative system extending across digital, social and influencer touchpoints, bringing the brand’s philosophy to life through a poetic and contemporary campaign.